The 4 Main Factors that Influence Voter Decisions


The 2020 presidential election has political analysts and voters alike wanting to understand the factors that influence voter participation in elections. While some people vote straight party line every time, others consider a wide range of factors before casting their vote for president, senators and representatives at the federal level, and state and local offices. Below we explore the 4 main factors that influence voter decisions in all types of campaigns.

Birds of a Feather

Each person’s background, which includes gender, race, age, ethnicity, religious preference, socioeconomic status, and several other identifying characteristics, influences nearly every decision they make in life. Voting is no exception. People tend to identify with and vote for political candidates most like themselves. Here are just three examples from past presidential elections:


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